In 2017, the Department of Molecular and Cellular Biology (MCB) at Harvard University hired an outside design firm to revision their brand identity and website. The firm rolled out MCB’s new brand identity in late 2018 as the site went live. Nevertheless, there remained a suite of print collateral, signage, templates, and digital forms that required rethinking and reformating.
The content for most of MCB’s print collateral was well established, but the design was in desperate need of a refresh. Not only was the branding outdated, but the elements and formats needed rethinking from the perspective of both functionality and accessibility. As the sole designer, I worked mostly independently: iterating on design layouts, presenting options to MCB’s Director, making refinements, and aiding in the roll-out of collateral as the MCB stakeholders became ready.
The print collateral and digital forms I developed—as an extension of MCB’s web brand—were gradually introduced to stakeholders, socialized, and in most cases adopted and implemented.
These work products were pivotal in 1) modernizing the department’s internal student-facing communications, and 2) supporting their external marketing goals.
