GBH facility rebrand

Planning for GBH’s facility rebrand began in late 2021 with an extensive site survey. We documented the exterior facade and interior public-facing spaces of One and Ten Guest Street buildings, in addition to the adjacent visitor parking lot, loading docks, and parking garage. We then assembled a presentation deck thoroughly detailing branding opportunities. The planning deck was instrumental in allowing GBH's Creative Director to secure buy in from key stakeholders and allocate resources. Drawing upon my experience and established relationships builders, I created an itemized cost estimate and helped strategize a phased approach for implementing the rebrand.

‍Phase 1 prioritized high impact messaging and branding that could be fabricated and installed relatively quickly:

• Entry signage and messaging for One and Ten Guest Street
• Furnishings and branded carpets in One Guest Street’s lobby
• Paints and furnishings for the Green Rooms
• Vehicle wrap and branded magnets for GBH News production and guests’ vehicles
• Donor signage, wayfinding, and visitor messaging in One Guest Street's Atrium and public-facing spaces

Phase 2 followed with architectural signage and facility painting that required longer lead times:

• Exterior and interior painting of One Guest Street
• Building signage and wayfinding for parking lots and loading docks
• Donor signage in Ten Guest Street’s entry
• Award display in One Guest Street’s Atrium

As of 2023, planning for Phase 3 is underway and may include:

• Signage and furnishings in the Radio and TV production studios
• Supersized signage along the Mass Pike corridor

My contributions:

I conceptualized, researched, and drew detailed design drawings and written specifications for approval by key stakeholders at GBH. My work required careful coordination and communication with multiple teams: Creative, Marketing, Facilities, Events, and TV and Radio Production.

As lead designer, I served as GBH’s client representative from start to finish, overseeing the bidding and selection process for the wide range of vendors and builders required to implement this multi-faceted project. Additionally, I provided production and installation oversight for all of its components.

Thanks to the wonderful partnership with GBH’s Creative Directors and other key staff from Facilities, Events, and Radio and TV Production, the rebrand of these physical spaces is nearly complete and quite impactful.

As far as execution, my gratitude extends to the highly skilled and knowledgable builders, graphics fabricators, and project managers at Sunshine Sign, Metro Sign & Awning, Porcelain Patch & Glaze, Mystic Scenic Studios, Makepeace, Matter Surfaces, and Creative Office Pavilion for their excellent work.